My Work
I love working with companies and entrepreneurs who aren’t afraid to take risks with their branding. From developing brand guidelines to ideating seasonal campaigns, I balance creativity and strategy for content that gets results. Check out some highlights below or get in touch for more examples of my work.
DAVIDsTEA is an international brand selling custom tea blends and innovative accessories through an e-commerce website, third-party sales, and over 230 stores across North America. As Lead Copywriter, I managed the in-house team of writers and translators, overseeing all customer-facing copy to ensure our brand voice stayed compelling and consistent across all channels. (Team Leadership, Brand Identity, Product Naming, Copywriting, Marketing & PR Content)
Kanel is a Montreal-based premium spice company selling small-batch all-natural salts and spice blends. I helped the founders create a brand that’s warm, approachable, and just a little bit luxurious, crafting all their product copy and web content. (Brand Identity, Product Naming, Copywriting, Marketing & PR Content)
CuiZine: The Journal of Canadian Food Cultures / CuiZine : revue des cultures culinaires au Canada nourishes intellectual exchanges on the subject of food in Canada from multicultural perspectives. As Managing Editor of this bilingual peer-reviewed journal, I managed the content planning, pitch vetting, double-blind peer review process, and copy editing. (Research, Editing, Project Management, Content Planning)
Wedding & Event Industry
Copywriting
Partnering with a boutique branding agency, I refreshed the brand voice and websites of multiple wedding and event planners, helping them reach high-value clients they’re truly excited to work with. (Web Copywriting)
Making impossibly fabulous events a reality
Amy Abbott Weddings & Events
Go for the gold
This full-service package covers everything you need for a stunning and stress-free wedding, from walking you through potential venues to packing up your gifts at the end of the night. Our hardworking planners will collect a rock star team of vendors, keep you on top of your budget, timeline and to-do’s and handle all the logistics of design, planning and execution—right down to your signature cocktail.
Reflections Weddings
We are active listeners.
We love bringing our clients’ dreams to life. From picking a destination to putting the final touches on a centerpiece, we’re all about cohesive, memorable experiences infused with your taste and style. Our meticulous planners and full-service packages ensure that every element of your special day is executed flawlessly.
Let us create a magical experience that’s everything you ever wanted—and more amazing than you ever dreamed.
We’ve got a serious case of wanderlust.
Based in Southern California, we love planning both local and destination projects. Dreaming of tying on the knot in an out-of-the-way villa, a secluded beach or a luxurious hotel in paradise? We’ve got you covered.
Chic Celebrations Event Planning & Design
Urban Bonfire
Copywriting
Urban Bonfire specializes in high-end outdoor kitchen design and manufacturing. I created names and web copy for their line of custom gift sets, channeling their strong but approachable aesthetic. (Product Naming, Web Copywriting)
The Smoke Lover
Slow, steady and oh-so-smoky
The perfect package for aficionados looking to add smoking to their grilling arsenal. With smoke-worthy woods, accessories and mouthwatering spice rubs, it’s got everything you need to hot and cold cure everything from brisket, ribs and chicken to fish, nuts and cheese. Smoky perfection.
KAmado joe master
We know you love your Joe. Upgrade your Kamado kitchen with professional tools for the serious grill master. From the top-ranking wifi thermometer and fire blower to the grate kit, gloves and bourbon-infused wood chips, all items have been tried, tested and highly recommended by competition BBQ chefs.
Step up your grill game
These all-time customer favourites are a must-have for any serious BBQ chef. In addition to the basics—gloves, tongs, spatula, basting brush—this set comes with a digital thermometer to make sure everything cooks up perfectly. And we couldn’t resist throwing in our signature maple bacon BBQ sauce—it’s just too good.
