Portfolio

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CAMPAIGN PITCH

In collaboration with the art and content directors, I developed, wrote and pitched four potential copy directions to support our 2018 wellness launch, presenting them to internal stakeholders.

COPY DIRECTION

Building on our marketing and creative strategy, I built out copy direction and key taglines for print and digital assets to support our seasonal Halloween campaign.

CONTENT PAGE

Supporting our brand goals of education and accessibility, I developed and wrote long-form content to support our Wellness collection, tying in core products and key brand touchstones.